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"FLOSS provides advisory on creative strategy, influencer casting, and campaign direction."
Independent strategic and creative guidance for brands and marketing teams.

Florence Alexandra, founder of FLOSS (pictured)

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 FLOSS Focus & Expertise

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FLOSS advises brands and businesses on creator strategy, influencer selection, and campaign direction.

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I work alongside brands and internal teams navigating creators, collaborations, and digital platforms, offering strategic and creative guidance across campaigns, partnerships, and content initiatives.

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From refining concepts and evaluating creators to strengthening content direction and creative ideas, my role is to bring clarity, alignment, and perspective to decisions that shape brand perception.

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With a background in creative production and creator-driven marketing, I bring a sharp understanding of aesthetics, positioning, and the dynamics behind effective collaborations and content ecosystems.

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The focus is simple: stronger ideas, better creator choices, and creative direction that genuinely fits the brand.

 Creative Direction   
Casting & Collaborations

 Creator Strategy  Concept Development

Campaign Direction Content Evaluation

Clients &
Partnerships

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