"FLOSS provides advisory on creative strategy, influencer casting, and campaign direction."
Independent strategic and creative guidance for brands and marketing teams.
Florence Alexandra, founder of FLOSS (pictured)

FLOSS Focus & Expertise
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FLOSS advises brands and businesses on creator strategy, influencer selection, and campaign direction.
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I work alongside brands and internal teams navigating creators, collaborations, and digital platforms, offering strategic and creative guidance across campaigns, partnerships, and content initiatives.
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From refining concepts and evaluating creators to strengthening content direction and creative ideas, my role is to bring clarity, alignment, and perspective to decisions that shape brand perception.
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With a background in creative production and creator-driven marketing, I bring a sharp understanding of aesthetics, positioning, and the dynamics behind effective collaborations and content ecosystems.
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The focus is simple: stronger ideas, better creator choices, and creative direction that genuinely fits the brand.
Creative Direction
Casting & Collaborations
Creator Strategy Concept Development
Campaign Direction Content Evaluation
Clients &
Partnerships






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